This webinar is aimed at exposing the European public health epidemiology community to innovative and traditional methods in qualitative data collection, report generation, dissemination and publication in multidisciplinary contexts. Qualitative research covers a fundamental role in assessing the needs of communities and understanding the perspectives of different social groups. Insights deriving from these studies can give voice to vulnerable and fragile categories, helping public health decision-makers in the development of effective public health policies and programs.